Glasgow Insights

The Plan behind 1.4 Million Views for a LinkedIn Post, 2019 Of all the social media channels, LinkedIn is the most exclusive and works the purpose for a majority of B2B businesses as a visibility, lead generation and/or sales tool. Much of the activity on this platform means serious business, and so the information shared here should be kept crisp and specific. Articles posted on a profile seem to attract more attention than posts. But, this may not always be the case. Sharing what I recently experienced on this. Just like other social media platforms such as Facebook, Instagram, Twitter, etc. there is high anticipation for posts on LinkedIn to garner plenty of likes, comments and re-sharing – it means that your profile is getting attention and the content you are putting is favorable to many. There is a general misconception that the number of followers adds more value and importance to a profile. However, the real numbers that count are the ones that a post attracts, and the below ca...

Opportunities in the Oman Insurance Market, 2019 Overview Oman insurance sector is a highly competitive market with 20 players vying for a market share. It is dominated by the non-life segment with over 88% share of gross premiums in 2018. This is expected to be mainly driven by the rising trend of ‘Omanisation’ and economic and population growth. In 2018, about 68% of Oman’s population constituted the working age group of 21–60 years. This, coupled with low existing insurance penetration (1.5%), provide substantial growth opportunities. Moderate economic growth, government’s initiative and hard push towards Omanisation for increased employment of nationals and low insurance penetration are likely to boost the insurance business. Oman macroeconomic analysis – Household expenditure and income Dhofar and Muscat have the highest household monthly income; also, a majority population resides in these two governorates and Al Batinah. There is a huge potential for insurance companies and thei...

Saudi Parents Survey 2020: All you wanted to know about the Saudi Parent About This Research: Glasgow Research & Consulting undertook qualitative and quantitative research across parents in Riyadh and Jeddah in early 2020. Key findings were:   Education plays an important role in Saudi Arabia’s drive towards growth and development, evident in the key role it plays in the Kingdom’s Vision 2030, which is built around three primary themes – a vibrant society, a thriving economy and an ambitious nation. Several reforms in the sector have been introduced with hopes to “repair” an outdated system and provide quality education in the country. The primary education system dates back as early as the 1930s but has seen a significant transformation in recent years. Resonating with the government’s vision, parents are today emphasizing the need to provide their children with quality education, helping them become global citizens. This research discusses the decisive patterns of parents in ...

Market for Precast Concrete in UAE 2020 Precast Market Landscape: The precast market in the UAE is fragmented and highly unstructured with the presence of more than 30 players offering similar kinds of products. Precast products are generally classified into three main categories namely structural precast products, architectural precast products and miscellaneous precast products. In 2020, the structural products such as beams, slabs, beams, staircase is expected to accounts ~50% the overall precast market value followed by architectural products (30%) such as GRC panels, exterior/interior walls etc. and miscellaneous products (20%) such as troughs, culverts, trenches, manholes etc. The said market in UAE, which is proportionate to the construction spend in the country and is forecasted to reach USD 0.94 billion in 2024, on the back of growing demand of precast elements owing to its superior quality, durability, ability to compress project schedules, reduced site disruption, reduced sa...

Market Assessment for Ready Meals (Frozen and Chilled) in KSA, 2020 Introduction The growing population (forecast to reach 36.3 million by 2023) is driving KSA to be the largest food and beverages market in the Gulf region. This is offering investors sustainable growth from the mass market expansion perspective in the medium-to-long term. In 2018, various factors influenced the rise of food sales in Saudi Arabia. The rise from 0.1% in 2018 to 8.3% in 2019 can be attributed to the following factors—10% increase in food imports, USD 70 billion spend on food consumption and attractiveness of the KSA food & beverages market in the Middle East during 2018–2019 (valued at USD 45 billion (SAR 169 billion).  In addition, retail value growth in packaged food was high in 2018 due to higher unit prices, influx of religious tourists and brand loyalty of Saudi consumers. Also, in 2018, the food industry contributed 10% to the Saudi GDP, with an average household spending of about 18% of its...

Market Assessment for Detergents in Saudi Arabia, 2020 Introduction The detergents in KSA is highly concentrated and shows characteristics of oligopoly with 3-4 key global players dominating the majority of the market. The said market is valued at approximately US$ 873 Million in 2020. All the key global players either have their subsidiaries in the Kingdom or they have formed strategic alliances with national scale distributors called the NBO’s (National Brand Owners) to run their operations. The large companies either have production plants in industrial areas of Saudi Arabia itself or they distribute their products in the Kingdom through importing products from their plants in other GCC nations and rest of the world. There are three kinds of players in the market known as global brands, regional/national brands, and local/private brands. Players having revenue of more than 30 Million US$ are considered Global big players. Currently, there are 4-5 players such as P&G, Henkel, and...