Market Assessment for Detergents in Saudi Arabia, 2020
Market Assessment for Detergents in Saudi Arabia, 2020 Introduction The detergents in KSA is highly concentrated and shows characteristics of oligopoly with 3-4 key global players dominating the majority of the market. The said market is valued at approximately US$ 873 Million in 2020. All the key global players either have their subsidiaries in the Kingdom or they have formed strategic alliances with national scale distributors called the NBO’s (National Brand Owners) to run their operations. The large companies either have production plants in industrial areas of Saudi Arabia itself or they distribute their products in the Kingdom through importing products from their plants in other GCC nations and rest of the world. There are three kinds of players in the market known as global brands, regional/national brands, and local/private brands. Players having revenue of more than 30 Million US$ are considered Global big players. Currently, there are 4-5 players such as P&G, Henkel, and...