Glasgow Insights

  In the ever-evolving landscape of   B2B businesses, the power of market segmentation   cannot be overstated. Identifying and targeting the right audience can make all the difference in achieving growth, profitability, and customer satisfaction. This blog post delves into the world of B2B market segmentation and explores the strategies that can help your business thrive. The Foundation of B2B Market Segmentation Market segmentation involves dividing a broad customer base into smaller, more homogenous groups. By doing so, businesses can tailor their products, services, and marketing efforts to meet the unique needs of each segment. Here are the key aspects to consider: Demographics:  Understand your customers' industry, company size, location, and other relevant data to create meaningful segments. Firmographics:  Delve deeper into B2B-specific factors, such as the type of industry, annual revenue, and purchasing behavior. Behavioral Data:  Analyze how your ...

  The   Disinfectant market in Saudi Arabia is an oligopoly market   with the dominance of only 2–3 key players. Majority of the global players have registered and obtained approvals to supply detergents through their national brand owners (NBO). Its products sales in Saudi Arabia was estimated to be US$ 153 Million in 2020 and expected to grow at a CAGR of 2.5% during 2020–2024. The current demand was mainly driven by the increasing per-person consumption, despite of a continuous exodus of expatriates. The disinfectant market in Saudi Arabia is mainly dependent on the imports as there are limited local manufacturers in the country. The import value of disinfectants was US$ 17 Million in 2019 and net import is around US$ 15 Million in 2019. It is broadly classified into multi-purpose cleaners, hand sanitizers, Dishwashing Products and surface & floor cleaners. Multipurpose cleaners are designed to be used on many different surfaces and for a variety of cleaning tasks ...

  The Challenge : The Client is a leading automotive player in Saudi Arabia. The client was keen to evaluate the potential of an Automotive E-commerce led venture in the Kingdom Click here : https://www.glasgowinsights.com/portfolio-items/business-plan-revalidation-for-an-automotive-ecommerce-aftermarket-services-venture-in-saudi-arabia-2/ The key stakeholders believed it would make a business case for them only if the size of aftermarket business is significant and offers sustainable and profitable growth Glasgow Research & Consulting helped the client in mapping aftermarket demand, identify the high potential services Deep-dive for selected products. Estimation of passenger car select component market size, forecasts and relevant breakdown / usage characteristics. Map distribution channels, estimated respective share & customer service behaviour. Supply side market shares. Changing Consumer habits assessment of the workshops and B2C buyers Glasgow Research & Consultin...

  In the constantly changing world of B2B (Business-to-Business) marketing , it’s really important to understand who your customers are and make strategies that fit with what’s happening in the market. The process of buying products or services between businesses is often complicated, and it requires careful decision-making. This is why market segmentation is a very important tool. Glasgow Research & Consulting is a leading market research company in the UAE, Saudi Arabia, and wider Gulf. We can help you through this important process as a reliable partner. Click here : https://www.glasgowinsights.com/blog/improving-your-b2b-business-through-market-segmentation/ The importance of dividing business-to-business (B2B) markets into different groups. Market segmentation is a way to organize your target market into different groups based on what makes them different from each other, like their behaviors and what they need. This division helps businesses to create marketing plans...

 Saudi Arabia’s market for facility management services is on the path to eclipse $30 billion by 2025. Economic diversification, a maturing real estate sector and Saudi Vision 2030 are all driving growth in the sector. Roughly defined, facilities management spans all services that support the functionality and safety of offices and real estate infrastructure, including for the staff working in those offices. Notable segments including catering, cleaning, security, real estate operations & management, workplace safety, and emergency services. According to a new strategic market outlook by Glasgow Research & Consulting , the outlook for facility management services in Saudi Arabia is bright, on the back of a wave of mega investments set to unfold in the real estate sector, as well as continued professionalisation of existing stock and service levels. Click : https://www.consultancy-me.com/news/5970/saudis-facility-management-market-to-eclipse-30-billion-by-2025 The resea...

Over the past few years, Chinese car manufacturers have become increasingly visible on UAE’s roads. Experts from Glasgow Research & Consulting outline six reasons that are contributing to the Chinese success. 1-Competitive pricing Offering competitive pricing and excellent value for money is a major differentiator of Chinese vehicles. The affordability of Chinese vehicles has appealed to a wide range of consumers, particularly those seeking reliable transportation at an affordable price point. Across the car market, Chinese car brands have strategically positioned themselves as a cost-effective alternative to established brands, attracting budget-conscious buyers. Click : https://www.consultancy-me.com/news/6460/six-reasons-why-chinese-car-brands-are-driving-in-uaes-fast-lane 2-Diverse product portfolio Chinese manufacturers have invested heavily in expanding and diversifying their product portfolios. They now offer a wide range of vehicles, including sedans, SUVs, crossovers, ...